Outgrown Beginner Copywriting Advice?
Bite-sized, practical lessons for copywriters who know the basics — and want better results.
Very Few Teach You How to Think.
You already know how to write. You understand formulas, headlines, hooks and CTAs.
But "technically correct" copy doesn't convert on its own.
What actually stalls copywriters are things like:
Safe, sterile positioning
Surface-level persuasion
Copy that explains...but doesn't move the needle.
That's why so much copy sounds fine, and still underperforms.
ProCopywriter exists to help you fix that.
I've spent 25+ years writing, testing, breaking and rebuilding copy across industries.
I've distilled those patterns into short, focused courses that solve specific conversion problems; the kind you actually run into when you're working with real clients.
These are not your standard 12 hour courses. We're not doing mindset stuff here. You're getting:
One core idea
One mental uproot
One instantly applicable framework.
So you can learn and apply what you've learned instantly.
Right Now, You Have a Choice to Make:
The old way? Long, bloated classes packed with theory you'll never use. Recycled formulas presented as groundbreaking "secrets". Copy that explains but doesn't guide. Endless learning with little improvement in real performance.
The new way? Short, focused courses that solve one real conversion problem at a time. Frameworks built from real-world testing, not just trend cycles. Lessons that sharpen your judgment and refine your technique. Learning that fits into real client work.
Stop Collecting Advice. Start Improving Results
If you're done spinning your wheels and ready to sharpen how you think about copy and conversion strategy, you're in the right place.
Never Miss a Chance to Improve Your Copy
Be the first to get short updates on new courses and practical conversion insights. I only message you when there's something worth sharing.
Still Have Questions?
Some of the most common questions I receive
These courses are for copywriters and marketers who already understand the basics and want to improve how their copy performs. If you've written real projects and feel like your copy is "fine" but not consistently converting, you're in the right place.
No. These courses already assume you know core concepts like headlines, benefits, and calls to action. The focus is on sharpening your judgment, positioning, and thinking like a conversion copy specialist, not teaching the fundamentals from scratch.
Most courses are designed to be completed in about an hour. Some deeper topics might take a little longer, but everything is focused, practical and designed to be applied immediately to real work.
They're built around real-life patterns, not recycled formulas. Each course tackles a specific conversion problem and gives you a clear path and action steps that you can use right away.