Where to Learn Copy Without Spending Thousands of Dollars
Your Step-by-Step Guide to Selling with the Power of Words
(Hint: It's Not Just About Writing Well)
Copywriting is the art and science of writing words that sell. It’s all around you: from social media ads to emails in your inbox, product descriptions on e-commerce sites, and even the headlines that grab your attention as you scroll.
Good copy doesn’t just inform—it persuades. It connects with the reader, solves a problem, and motivates them to take action. Think of it as the bridge between a product or service and the person who needs it most.
Contrary to what you may have heard from some YouTubers or social media influencers, copywriting is NOT:
An easy way to start making $10,000+ per month starting out: Becoming a successful copywriter takes time, practice and effort.
Just about writing for fun: Creativity is important, but copywriting is focused on achieving a specific goal like increasing brand awareness or sales.
A skill where you can just "wing it": Great copy takes research, strategy, and careful planning.
Templates, formulas and more to help you become a copywriter FAST
I'm Willing to Put in the Work!
As a copywriter, your job is to:
Understand your audience: Who they are, what they need, and how to speak to them.
Write compelling content: From snappy headlines to engaging emails, your words drive results.
Test and improve: Learn what works and tweak it for better performance.
The great thing about copywriting is, like any skill, the more you do it, the better you get at it.
I Just Graduated / Changed Jobs / Am Considering a Different Career Path...
Ask Yourself These 4 Questions
Do you like to write? I mean, really like it? Do you like playing around with words? Finding the perfect way to phrase something? If you ever find yourself watching an ad and thinking "I could make that so much better", copywriting could be right for you.
Are you naturally curious? Are you willing to get your hands dirty and figure out how things work and what makes them special? If you're a lifelong learner, copywriting could be the perfect fit.
Are you a good problem-solver? Much of what you do will revolve around how to connect the product or service's value to what customers need (and not just what you think they need). It's like solving a puzzle or a mystery and if that's something you enjoy, it's a good bet you'll really like writing copy.
Do you crave flexibility? One of the great things about copywriting is that you can do it from virtually anywhere. You can be a freelancer, work in-house, or start your own business.
"But I'm not much of a writer!" That's okay! Many famous and successful copywriters didn't start out with a writing background or an English degree. Case in point, my own degrees are in Spanish and Media Production!
Copywriting isn't just about stringing together words and sounding clever...
Your job as a copywriter is to create messages that resonate with your target audience. That means you need to develop a set of core skills that include:
Research: Before writing a single word, you need to understand your audience, the product or service, and the market. That means knowing what's motivating customers to buy and checking out the competition to see how they're approaching it.
Storytelling: Humans are wired for stories, and we're especially wired to listen to those who tell great ones. Make yours memorable.
Persuasion: Copywriting is about influencing behavior. You’ll need to understand psychological triggers like social proof, scarcity, and reciprocity to create the kinds of messages that spur people into taking action.
Clarity and Brevity: The best copy gets straight to the point. You’ll learn how to say more with fewer words while still keeping readers engaged.
Adaptability: Whether you’re writing a TikTok ad or a long-form sales page, you need to adjust your tone and style to suit the medium and audience. Know who you're writing for and meet them where they are.
Learn the Skills You Need to Thrive as a Copywriter. Get Clients. Get Paid. Start Now.